The key to any successful and profitable business is knowing. Goals translated into simple numbers will give you awareness whether you are succeeding or failing. If you are not a charity organisation then you work for profit. If you do not know your profits you will let your goals slip away and fail. Business without goals will not survive for long and will not bring any benefit but loss. Knowing helps planning. Planning with full knowledge about where you stand today will create goals for tomorrow. Seeing your goals in the shape of simple numbers will help you turn them into success and profits. Knowing will make you grow.
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